Design Story
Hyundai Motor Group's Future Mobility Vision
Journey of Design
Philosophy
1st
Version
- Bold
- Simple
- Cube
The first version was designed to emphasize Bold and Simple shapes, and the program was reconstructed to form a front CUBE that integrates functions (except production) to create interactions.
The vertical TOWER-shaped front CUBE, which contrasts with the rectangular horizontal production space, implemented a Powerful and Symbolic form.
2nd
Version
- Work
- R&D
- harmony with the nature
Since then, the HMGICS design has been developed to maximize the efficiency of the production space by concentrating work/R&D facilities and car parking on two towers.
In addition, the design has been improved in:
Rooftop track – improved with the concept of forest driving/test track
Exterior space – improved to be suitable for Singapore climate
Office area – improved to be efficient working environment
In other words, it was developed by further reflecting the design direction of the connection between the internal function and the external design. The developed design with consideration of the various functions in the building and the flow of external vehicles, pedestrians creates a harmony with the nature.
3rd
Version
- Connecting
- Functions
- Values
The design has realised functional interaction and maximizing production efficiency by connecting 2 separate towers with factory building to meet both functions and values SMART FACTORY pursues.
The dynamic shape was emphasized through Sky Track implemented in function and design. Functional Eco design is displayed by Solar PV panel and Green cover. Simple and Powerful SMART FACTORY design is completed.
Discover our journey
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